Instagram Engagement Rate Calculator

Measure the average engagement rate for any Instagram account based on likes and comments.

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Engagement rate
Average likes
Average comments

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Why calculating engagment rate with us ? ✅


1. Good Engagement Rate Increases Your Account’s Visibility

By using instafrenchie engagement calculator, you can get a feel for where your engagement rate is and what you need to do to improve it.

If you’re wondering how exactly a higher engagement rate will benefit your brand, look no further. Here are the top three ways that good engagement helps your account — and your business — grow.

2. Engagement Helps You Build Community

Cultivating a community around your brand is extremely important, and Instagram is one of the best places to do it. It’s important to form relationships with your followers and customers, bringing these users closer to your brand. Creating a community also creates a feeling of trust as people get to know you. And this all helps promote more conversions and higher customer retention rates. When you have a high engagement rate, this is a step in the right direction toward building community. A user who is engaged is likely to trust your brand. And as you continue engaging with your followers over time, they’ll be more and more likely to become devoted customers.

3. High Engagement Gives Your Profile Credibility

When you have a high engagement rate, your profile will be viewed as more credible. Think about it: If you’re browsing Instagram and you come across a brand that has a very low number of likes and comments on their posts, you probably won’t be impressed no matter how great their content is. Even worse if they have a large number of followers but low engagement! Having followers who are truly engaged with your posts helps you appear much more trustworthy. Being viewed as a credible, authoritative voice in your industry is extremely important. You want people to trust your brand — 86% of consumers say authenticity is a key factor when deciding what brands they want to support, while 81% of consumers need to be able to trust a brand in order to buy from them. And establishing yourself as a reliable and knowledgeable brand is one of the best ways to foster a feeling of trust with your customers, followers, and anyone else who comes across your page. Share regular, high-quality content on Instagram that solves a problem for your target audience. This should help your engagement rate go up.
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