3. High Engagement Gives Your Profile Credibility
When you have a high engagement rate, your profile will be viewed as more credible. Think about it: If you’re browsing Instagram and you come across a brand that has a very low number of likes and comments on their posts, you probably won’t be impressed no matter how great their content is. Even worse if they have a large number of followers but low engagement! Having followers who are truly engaged with your posts helps you appear much more trustworthy.
Being viewed as a credible, authoritative voice in your industry is extremely important. You want people to trust your brand — 86% of consumers say authenticity is a key factor when deciding what brands they want to support, while 81% of consumers need to be able to trust a brand in order to buy from them. And establishing yourself as a reliable and knowledgeable brand is one of the best ways to foster a feeling of trust with your customers, followers, and anyone else who comes across your page. Share regular, high-quality content on Instagram that solves a problem for your target audience. This should help your engagement rate go up.